Tag Archives: startup

Creating a Perfect Webinar Tool: What Options Do You Have

In today’s world, a webinar is not only a remote lecture on video communication but a useful tool for generating leads and promoting on the Internet. By giving people the opportunity to find out the information they are interested in, you will receive contact information of potential customers already interested in your services in return. On gaining wide application in the advertising field, webinars received a powerful push to automate many functions. After all, to use all the capabilities of this tool you need to perform many operations manually. Therefore, we have prepared materials on how to make an assistant tool in conducting webinars, which meets all modern and personal needs.

Understanding Multiple Webinar Scenarios

Remote presenters. Of course, it makes no sense to consider the functions of tools without regard to specific use cases. Modern programs for webinars successfully merge on and off campus using remote interaction features. For example, as a webinar has two parties – learners and presenters – participants can access an event from all over the globe using PC or phone. That’s why if there are several presenters who are not in one place, they can either access all the features by joining the event or even run several programs on the presenter’s PC remotely.

Discussion management. An important role in the webinars is played by discussions. You can, at your own discretion, determine who can participate in the discussions during the webinar. However, it should be noted that not always the possibility of managing textual communication is the determining factor for the choice of the instrument. Sometimes basic settings are enough especially if there is only a need to deliver the same information right away to a large number of listeners.

Training integration. In training webinars within companies, there is usually a need to organize group work. Therefore, some of the tools allow learners to interact with each other in a mixed webinar which is combined with face-to-face activities. There are webinar tools integrated with the distance learning environment called Moodle. The creators of Moodle training courses have the opportunity to build in the learning process such training formats as online training, and master classes, into their webinars.

Promotion enhancement. Also, more and more often webinars are used not in training but promotional purposes. Some of them make it possible to create a landing page for an online event with a webinar description and registration form. After registration, a mass mailing of invitations to the webinar can be carried out directly from the platform.

Webinar Application Design

Research & training. First of all, to start the development you need to determine the target audience of the future application. Answer the following questions first:

  • In what kind of webinars will it be used? (advertising, training)
  • How many experts can be present simultaneously (for instance, round tables allow to collect several experts at one event to discuss the topic)
  • The number of participants (if you are going to develop a tool for your own organization) and the limit of participants by subscription (for application monetization)

To define a format of webinars which will be organized by means of application you can also use market research results.

Development. In the development of the application associated with the video signal, you will have to face the prevention of connection loss, the quality of signal transmission, video capture from the host computer screen, etc. Also, you may need to develop algorithms for remote connection and control of a computer.

Basic features to be implemented:

  • Waiting room
  • Timeline
  • Live Chat
  • Transmitting the screen & voice
  • Email automation
  • Participating confirmation
  • Capturing video of the webinar

Advanced features:

  • Whiteboard
  • Participants analytics
  • Mobile support
  • Ability to draw on the screen
  • Ability to mute some attendees
  • Monetization tools
  • Multiple host support, etc.

Quality assurance. Another important point is ensuring the quality of the application. Webinars require the simultaneous connection of a large number of people (from 2 to several thousand people), which implies high loads on the server side. Therefore, it is important to test the application operation in both ideal and unfavorable conditions – unstable connection, numerous simultaneous requests, etc.

Support. Technologies do not stand still, so it’s important to implement improvements to the application as often as possible. The support team will cope with this task.

Available Solutions: GoToMeeting, GoToWebinar

GoToMeeting is a well-known webinar and video-conference tool with a long history. This is the basic solution allowing to create conferences with up to 15 people first launched in 2004. In addition to the basic features, it gave an ability to record discussion for further playback, sharing access to individual applications, tools for drawing on the screen and for generating reports. It gradually evolved into one of the greatest webinar tools as it uses patented technology that allows access to an arbitrary application running on the presenter computer in real time. GoToWebinar is another project of the same company, Citrix Online, used to create webinars for 1000 people simultaneously.

Summary: How to Make a Successful Application for Webinars

Creating a reliable application for webinars is not much different from creating any other quality application. All you need to remember about the peculiarities of this sphere is that it needs to support working with a large number of participants in real time, which means high software and server loads. However, carefully designed application architecture and quality testing of all the elements of the system will allow you to create a worthwhile product for both mass and personal use.

 

 

Sincerely yours,

Itera Research team

Top 3 Reasons That Startups Fail

Launching a new startup, either online or offline is quite a risky journey, but more and more people are being encouraged to offer new services and products. At the same time, however, more and more startups are failing. According to Harvard Business School research, 70 to 80% of all startups fail to deliver a return on investment and a whopping 90 to 95% fall short of meeting projections. Many experts agree that 50 to 90% of all startups shut down completely within the first few years.
We conducted research to find out what entrepreneurs, venture capitalists and angel investors think are the main reasons for such failures. We could post a long list, however we will indicate what in our view the top three reasons are.

Market Failure

Despite being the topic of much discussion in startup communities, market failure is the number one reason. Startups tend to develop products for themselves. They think they have identified a problem and how to solve it, ignoring the fact that users are already solving that problem. A solution is often too far from what the market needs. As a result, the market doesn’t need the product, the market doesn’t understand the product, or the market doesn’t know of the product.

Not Selling Before Launching

After getting their first investment, startups want to implement too many “nice to have” features instead of focusing just on MVP. As a result, startups work too hard on the product and not enough with the market to build a user/customer base.

Wrong Team

Startups tend to hire friends, freelancers or low-cost programmers instead of established companies. They do this because they want to implement more features for less money. As a result they offer a substandard solution in a short amount of time that, while it may solve the user’s problem, is buggy and hard to use. As a result, startups lose users right from the start.

Summary

Before launching a new business it is crucial to research the market. Determine what your audience is, the best way to reach it and tailor your communication, what the problem is, how it is being solved currently, how big the market is, whether there are any competitors, what they are offering and how, etc. The research should be comprehensive because knowing the market is the key to success.
Once the market has been defined, the next step is to test it with a high-quality MVP. It should include only features that solve users’ problems and nothing else. It should be clear and easy to navigate so everyone can understand and use it.
Development of a startup infrastructure is highly important. The technical team is the base of the whole online business. The development team should be competent, experienced, dedicated to being the best and building great products together.

Sincerely,
Itera Research Team