Tag Archives: Experience

With mobility, technical expertise, and a deep immersion to provide quality business results with robust solutions would soon endow Itera Research as one of the top software solutions and services providers in Ukraine at GoodFirms.


Overview of the Company:

Founded in 2004, Itera Research is a software and hardware development company catering to the International market with outsourcing and outstaffing. Located in Kharkiv, Ukraine, and having the representative offices in Germany and the USA, the company has gained many competencies to serve the clients of Education, Smart City, Tourism, Logistics, and Finance. 

Moreover, the company offers IoT, eLearning, CRM, ERP solutions for business automation, and various projects for global clients. The experts profess flexible and quality solutions to the clients by converting the most ambitious business ideas into profitable, secure, durable, robust applications. 

Itera Research gives first-class client service rendered by PMI and UPMA certified managers assigned to every client. Besides this, the group offers Web, Mobile, Desktop custom software development – UI design and coding, implementations on any CMS – outsourcing/outstaffing – Cloud solutions.


GoodFirms’ Research Process:

GoodFirms is a research and reviews online platform that judges different business people who provide their services to the service seekers by exercising its inclusive critique process based on the three primary perspectives, viz Quality, Ability, and Reliability. 

Same way, the GoodFirms unit also assessed Itera Research and found that with its outstanding services and solutions, the firm gets entitled as the leading company in e-commerce development services. 

Besides this, the researchers also concluded that Itera Research would soon get dubbed amongst the leading software development and mobile app development at GoodFirms.

The summary from the evaluation, as mentioned-below, describes Itera’s working patterns.


Software Development:

Itera Research produces various solutions for different industry verticals that traverse mobile, web, and desktop platforms. The professionals offer a full-suite package of custom software products and application development services.

Itera Research holds a team of project managers, developers, and quality assurance engineers who have experience in developing solutions satisfying clients’ technological business requirements, including E-commerce, IT & Telecom, Education, Healthcare, HoReCa, Tourism, and Entertainment industries. The group takes full responsibility for rendering to clients with quality solutions within time. 

At Itera Research, professional engineers combine their experience and ability to create software and ensure the development process is effective and reliable. The group also guarantees that systems developed matches with high-performance requirements for maximum secure domains.

Thus, equipped with such an experienced and knowledgeable engineers’ team catering to the clients’ requirements would soon bequeath Itera Research as one of the top software development companies in Ukraine at GoodFirms.


Mobile App Development:

At Itera Research, the app developers accouche mobile app services compatible with devices such as tablets and smartphones that are used much more often than traditional PCs. Itera Research practices in developing mobile apps, including cross-platform mobile applications such as iOS, Android, Windows 8+.

Moreover, the professional team creates apps to help the clients positively impact the world. Besides this, the app development team specializes in native and hybrid solutions that span millions, change attitudes, and set the standard for innovation in industries. 

The app development team employs a thoughtful approach to design, usability, content, and performance to produce pixel-perfect apps across iOS and Android devices. Thus, collaborating with incredible businesses to bring ideas to life and transform the way iOS and Android communities interact with mobile brands would soon facilitate Itera Research as one of the top mobile app development companies at GoodFirms.


Ecommerce Development:

Web commerce requires unique solutions emphasizing a safe and fast processing payment system, a reliable alert system, and simple purchase management. The professionals hold expertise in e-commerce technologies guaranteeing 100% satisfaction for clients.

Itera Research produces Content management systems and eCommerce solutions of any size and complexity. The developers’ team holds vast experience in implementing eCommerce projects that allows them to develop, test, and support eCommerce applications to assure a resilient and efficient system for marketing and selling clients’ services or products to the world.

The developers fully integrate order processing, receiving payments, and inventory management with clients’ sites and give them an ideal shopping experience. Thus, offering high-performance e-commerce solutions for online businesses right from startups to enterprise-grade e-commerce stores facilitates Itera Research as one of the top ecommerce development companies in Kharkiv at GoodFirms.


About GoodFirms

Washington, D.C. based GoodFirms is a maverick B2B research and reviews company that helps in finding software development, mobile app development, and e-commerce development agencies rendering the best services to its customers. GoodFirms’ extensive research process ranks the companies, boosts their online reputation, and helps service seekers pick the right technology partner that meets their business needs.


About the Author

Anna Stark is presently working as a Content Writer with GoodFirms – Washington D.C. based B2B Research Company, which bridges the gap between service seekers and service providers. Anna’s current role lingers in her to shape every company’s performance and critical attributes into words. She firmly believes in the magic of words and equips new strategies that work, always in with ideas, something new to carve, and something original to decorate the firm’s identity.


Along with the already familiar trends such as microlearning and gamification, experts are actively introducing new products from related areas: social networks, user experience (UX) design, and chatbots.

Chatbots – a trend in learning, which is actively gaining popularity. Chatbots have long been used in marketing, sales, social networks, CRM-systems, but recently began to be used in the field of EdTech. Chatbots have a huge potential in e-learning. They can be used not only to simulate interaction with the instructor or the author of the course but also to create role-playing games within e-learning courses. For example, a dialogue with a patient or customer online store. Chatbots can ask any question and do not feel stupid. It is unnatural to study any subject, only listening to the lecture, and the chatbots successfully solve this issue. You can send a message to the tutor or research supervisor. A live person will answer for a long time, and the robots will answer the questions about learning immediately. In such cases, it is more convenient for people to communicate with the machine than with live people. It is clear that chatbots are a supplement to teachers and should not replace them.

Chatbots help create online communities and networking.  Many people are attracted by the opportunity to make professional acquaintances, enter the community of creative developing people, and perhaps find partners for their projects. For example, students communicate in slack channels where they can share their impressions, ask questions, or ask for feedback on a project. But it is worth remembering that: without a moderator, any communication sooner or later subsides or degenerates.

Any modern company is faced with the training and adaptation of new employees, advanced training of existing personnel, to improve the quality of human resources. Why is it helpful to use a chatbot for corporate employee training?

First of all, to automate the acquisition and assimilation of new knowledge in the format of interactive interaction. Just imagine: every employee of the company can have round-the-clock access to a virtual mentor, request the necessary information right at the workplace, be tested, and consolidate the material studied. Simultaneously, the load on the HR department or the company’s training center is minimal. In fact, after the initial setup and integration, the chatbot for offline training of employees will perform the functions assigned to it.

In the future, not only employees’ knowledge and skills will be assessed, but their work results. This approach will allow you to link learning metrics with business metrics, assess the real learning effect, and not just take courses.

“We are really proud of being named a 2020 Clutch Leader amongst the top B2B companies in Ukraine!” – Dmitry Kornilich, CTO

From artificial intelligence to 5G to edge computing, there are so many up-and-coming trends and technologies in the software development space that it can be hard to keep up! However, there’s no need for you to worry – that’s exactly why we’re here!

Since 2004, we’ve been established as a software and hardware development company providing outsourcing and outstaffing to the international market. We’re headquartered in Kharkiv and we have representative offices in Germany and the US. 

Since our inception, we’ve gained a number of competencies that allow us to declare our expertise in education, tourism, logistics, smart city, and finance. These include, but aren’t limited to, IoT, eLearning, CRM, ERP solutions for business automation as well as a variety of state projects for Ukraine, Germany, and the US.

Many of our projects have been featured on our Clutch profile. These client reviews help validate our successes and recognize our team members’ contributions to their projects.

“Working with Itera has been a pleasure for us. . . It is also worth noting that the majority of development is hitting the mark on the first try with minimal adjustments and revisions.” – CD, Music Distribution Company

Seeing the satisfaction and happiness that our clients have after we’ve delivered their solution is validation enough, but it is with much excitement and eagerness that we announce our exciting news.

Recently, we received an award for being a 2020 top software development company in Ukraine. This means we’ve been highlighted by Clutch for being a leader in our field and having a strong commitment to high-quality customer service.

With this, we would like to recognize our customers. Thank you so much for your partnership! Our team couldn’t have received this award without you. We take pride in being your development agency and look forward to our future work with you.

Get in touch with us if you’d like to start your next project!

Gamification of the educational process. A growing trend supported by Apple and Google, among others. It has the main goal – to solve a problem, motivate, and stimulate learning through gaming thinking and techniques. Sooner or later, influenced by the market and the EdTech community – all departments associated with employee training in corporations will decide to implement gamification. The corporate environment continues to resist the adoption of such effective gaming techniques. What for? Why are we confident that training should be serious? In the context of a strict corporate culture, this reaction is natural. Research data shows that a large part of the population, including adults, buys games for money. Also, games help to memorize information

The first thing that creators should think about is how the game works: its rules and process. An important lesson about the game approach is that the game’s structure and dynamics must match the content. For example, suppose the content describes the techniques of successful sales, in that case, the game approach, as well as the design of the course (module/lesson), should be relevant to sales: for example, bonuses, commissions, and other incentives. In the competition context, it may not be enough for some competitors to simply earn a prize. You need to give users the opportunity to brag their achievements – this increases their self-esteem. Usually, tournament tables (ratings, leaderboards) are used for this.

The second thing is the children learning. It is useless to fight against children and their passion for TV, so it is necessary to use this resource by investing in useful content. Thus, children who depend on TV began to learn social relationships through games and fairy tales. What neither parents nor teachers were able to communicate properly, it was possible to do at “Sesame Street”, putting screen time in the service of children.

The same thing is now happening to gadgets. It’s impossible to keep children away from them. It’s even stronger than the consoles. Since it is more accessible: a smartphone is in any family, games are cheap or free. Now it all depends on desire and imagination. In the gadget, you can invest something useful, with the solution of thematic projects, history teaching, research, art, programming.

No need to try to take learning control. Businesses should create an enabling learning environment for people to build skills effectively. Demographic research shows that playing is as much fun for adults as it is for children – it’s just that joy is expressed in a more complex way. When companies let go of their misconceptions about time management and cultural integrity, they can appreciate the learning gamification potential.


EdTech solutions are changing the traditional concept of education before our eyes. Students play games to reinforce the knowledge gained from textbooks on an emotional level. AI generates tasks and checks them, freeing up time for the teacher’s approach to each student. And we continue to talk about what technologies will become the drivers of the development of “education of the future” soon.


Using big data and machine learning. Since trainees in online courses perform their tasks virtually, the educational providers receive the work they have done in quite an impressive amount. Educational institutions will increasingly analyze this data in real-time, which experience shows to improve the quality of learning and allows students to see how successfully they have mastered the new material immediately. It will also enable online universities to tailor curricula to meet students’ needs better and provide better support. And teachers can see if a student is in the online class, how often he or she has attended the virtual classroom this week, and so on. All of this should help teachers assess the real progress of each student.

For example, a platform has been created for a university in the U.S. that aggregates all student assessments and finds problems with underachieving students. (They are usually expelled from universities most often.) Staff can work with them individually – for example, by offering a tutor or other assistance to a student. Within one semester, the number of students who move to the next course of study increased by 8 percent and the number of students who graduated by 16 percent.

Another area of application of large data is predictive modeling. American colleges and universities themselves send letters of request to prospective students, inviting them to enroll in an educational institution based on analysis of ethnic data, academic performance data, etc.


More artificial intelligence. Predictions say that artificial intelligence (AI) as a tool for working in the classroom will remain a top priority for advanced educational institutions, platforms, and teachers. The use of AI in the school may increase by almost 50% over the next three years.

There are many advantages to using AI: as a tool, it is fast and effective, it allows for individualized learning with real-time feedback, it can be characterful and fun. There are many applications and programs based on artificial intelligence that can help students better understand and apply concepts in the areas required for STEAM (science, technology, engineering, art, and mathematics).

For example, Artificial Intelligence will be increasingly used to answer students’ questions, provide pre-examination counseling, help clarify misunderstandings, and take exams. It is possible to make a more objective assessment of knowledge: not to choose from answer choices, but to allow answering by voice. The answer will be processed and interpreted into a record. When a student needs to select from a list of options, they can answer at random, and when they need to give a specific answer themselves, they will have to remember it. Therefore, educational institutions will move from multiple choices to AI, which will actively involve the brain. Adaptive learning will ensure that each student is treated as a unique individual. For example, an AI will know what words a student has forgotten after a vacation. Teaching physics not linearly on topics, but separate detailed objects will be created in which each student will independently navigate on topics.

When used correctly, technologies can lead to a real educational breakthrough and simplify time-consuming processes (e.g., lesson planning, reporting, etc.). The integration of multimedia, gamification, mobile applications, as well as various educational platforms helps to diversify the material and present it in new, most unexpected forms. The market already has excellent solutions for adults, children, tutors, and even schools. To be competitive in the market, you should stay up-to-date and offer cutting-edge technologies. As you can see, an example, the education field provides a lot of opportunities to integrate and use Artificial Intelligence and Big Data. 

It seemed that all business, education, and whole life stopped with the introduction of quarantine around the world. Thousands of canceled meetings, international forums, conferences, exhibitions. How to renew an active social life, communicate with partners, organize and participate in international events, build a network? However, both education and the entire business, which can work remotely, could quickly adapt and switch to online work. Our team quickly found a way out of the situation. We selected the events which we want to participate in and in May we took part in a large conference on education at EdTechX Global. The main trends from the event we described here. And now I really want to share my experience of participating in online events. How it was.


  • Accurately prepare and work out a list of events in which you plan to participate. Choose those conferences that have an application – a matching platform with a list of participants. An important function is the ability to make an appointment through the platform, so you can quickly get the necessary information to whom you plan to meet and schedule. Without this application, I would not recommend you to participate.


  • Correctly fill out your and company’s profile – fill in the information in the most complete, focused, and structured way. It should be clear from the first lines what exactly your company is doing and who exactly you are looking for. This is important not only for your future contacts to respond correctly to the invitation but also for an algorithm that selects relevant contacts for you and recommends you to other participants.


  • One more useful feature is speed dating. Some organizers arrange hourly sessions for participants. Every 5 minutes a new person is thrown into the call room. You can usually choose whom you are especially interested in, and with whom you definitely would not like to match. This is much more effective than at an offline conference, where you don’t know who you meet and very often lose time and energy on irrelevant contact.


  • Prepare a company presentation definitely for a specific event. Think over and write down your pitch, meeting goals, and understand why you are inviting a specific person to call. Calls are limited, often allocate 15-20 minutes to a meeting, and you should be fully equipped. Well, the establishment of rapport has not been canceled.


  • Online you can hold more meetings. We got twice more effective contacts. And besides, the online events had the opportunity to attract new participants who could not reach the venue of the offline conference before. No problems with the location of partners and speakers.


  • What do you need to check before starting the conference so that everything goes according to plan:

– an internet speed, connection, and sound quality. Modern laptops have a good-quality built-in microphone but it will not be superfluous to check. Bad communication will reduce all the enclosed effort to zero.

visual aesthetics. Turn the camera directly at your face. It should not be directed to the face from below, because it creates a feeling of the arrogance of the speaker. Find a neutral background and make sure that everyday objects do not fall into the frame. Create a sense of three-dimensional space. To do this, put a flower closer to the video borders or let, for example, a shelf fall into the frame. The view on the background of the wall will make your performance boring.


  • How to establish non-verbal contact online? Try to focus on the presentation or partner. Sometimes you should look directly at the camera, this creates such an effect that you look directly into the eyes. Just don’t overdo it.


  • The online event turned out to be more effective in terms of assimilation of content. The conference can be held both in audio and in video mode. And this, in turn, helps to better absorb the material. New types of interactions with business partners can be used. This can be a screen demonstration, presentation of videos, and various files. During online presentations and meetings, it’s convenient and much easier to capture important points and make notes.


  • Most online conferences can be saved and accessed later. So, if the time of the conference coincides with the time of another no less interesting event, then you can get one and another. You cannot cancel the important meeting and see the recording event a little later.


  • Save time. In circumstances when “time” is the main advantage, online conferences allow you to receive the latest and most important information at a convenient “time” and in a comfortable place. The result is a ton of saved time that can be spent more productively. In the case of virtual conferences, participants and conference visitors can “come” in just a minute. Moreover, you may not even be present in those parts of the event that are not interesting or not needed. If you have a prepared event schedule, you can highlight the important parts, and spend time more productively on those parts that are not of interest.


  • Fewer costs. Some conferences and events are absolutely free, although there are also those where you will have to pay for your “presence”. But such expenses cannot be compared with the costs of attending a conference in a physical place (especially if it is held in another country): expenses for travel/trains, hotels, meals, and other expenses. 


  •  Some tips that are important to transfer from offline:

write down everything you’ve agreed on right after the conversation, otherwise, in a few hours, you’ll forget important details.

do not waste time with follow-ups, send what you promised as quickly as possible.

remember about different cultures, for someone, it is important to show emotions, actively gesticulate, and when communicating with others it is better to be most restrained. In general, this is a separate big topic of intercultural communication and it does not go anywhere in the online and of course offline format.


An online event is becoming a new opportunity in working with clients and partners. Now is the best time to learn new formats, the audience is more receptive than ever. Of course, online events do not have enough morning coffee or a glass of wine at evening meetings, but we don’t fly anyplace and we can also learn how to drink coffee online and communicate with a partner!

Our world has turned upside down this year. Spring 2020 is the greatest remobilization of the workforce since the Great Depression. Those who did not work online and had no experience had to quickly change the paradigm of thinking, configure services, and search for markets. The education market did not stand aside but accelerated online traffic. Our team took part in a large-scale online conference in the field of education EdTechX Global. According to experts, the online education market in 30 days of spring has grown more than 15 times and continues to grow. This is certainly a unique moment in time to develop an educational project. We are in a hurry to share the most relevant trends in the education market.


– LAS in education. LMS has already become a common educational solution. Together with LMS, LAS systems – learning augmented systems – are actively entering the market. LAS helps to improve training performance, engagement, and reduce costs through state-of-the-art augmented technology. LAS can be used in many fields of activity: in healthcare, in corporate training, in the military, in schools, universities, and for example in preparing for work in public safety.

The educational value of LAS is closely linked to the way in which it is designed, implemented, and integrated into formal and informal learning environments. LAS allows students to engage modern way thinking students in training and helps to focus on learning. It includes:

– creating short, interactive instructional content that is easy to understand and reinforces longer core learning materials;

– a separation from traditional “just in case” learning strategies that emphasize repetition and memorization;

– transition to on-demand, move forward training methods that help the student bridge specific skills gaps in real time.

LAS will satisfy the most demanding training needs:

–  reduce costs and save time with easily customizable dive scenarios.

improved coordination of individuals and teams through access to performance indicators;

co-training teams using telepresence;

analysis of the emotional state of students using biometric IoT sensors.


– VR / AR in training. An important consideration is how AR technologies support and afford meaningful learning. The use of AR has become more accessible as it no longer requires specialized equipment and may easily be used on mobile devices. Most people now own mobile devices, and the use of these devices has increased, thereby enabling greater access to AR. The applications for mobile AR in education are increasing rapidly, and the feasibility of mobile AR has increased due to advances in mobile technology. The education related AR applications are now more commonly found on mobile devices.


– Artificial intelligence. The next major focus of digital learning will be the reconfiguration and optimization of delivery, powered by AI that is able to learn from experience and improve the efficacy of human and machine learning. We will not dwell on specific technologies for a long time; we have launched a series of articles on technologies in education “Education technologies: how to make your project useful and engaging?”, stay tuned for updates on our blog.


– Adaptive learning will receive another round of development and popularity. This is a learning process using special algorithms to build an individual learning path that meets the unique needs of the student. The number of students is constantly growing, and the world, which entered the pandemic, was forced to completely switch to distance learning. Therefore, educational technologies will receive intensive development, which will, on the one hand, adapt to each individual student, and on the other, will be scalable. Adaptive systems just allow you to adapt to the pace of different students. Or offer them teacher assistance when they need it, and not their classmates.


– Online schools are a way out for those who want to get an education in another country, live remotely, have limited opportunities, etc. Even “yesterday” mixed “classrooms” were in demand, where there is an opportunity for students to be in the audience, and the teacher may be from another country, or some students and the teacher in the audience, and some students online. There are lots of modern schools now fully operational online. These are ordinary schools, for ordinary children, with teachers, a blackboard, bells, diaries, assignments.

The student is assigned a specific value teacher who helps to build a learning plan for the child or helps the child determine the directions, further build a learning plan, and motivates to follow it. An individual approach to each student, taking into account his abilities and talents, which is ensured by various forms of individual consultations: online consultations on each subject weekly; video conferences, group consultations in the form of a daily advisory chat; full-time consultation with the teacher. Group work – during the lesson, children have the opportunity to gather in separate online rooms. A virtual imitation of campuses, group work, practice in unique emitted real conditions, holograms of teachers, and many other technologies that complement the educational process so much that the need for an offline component is rapidly declining.

Distance learning frees up more of your own time for visiting various interest groups, developing individual talents, completing various courses, or traveling.

One of the most important issues of online learning, which has not yet been fully resolved, is the assessment of knowledge on how to evaluate students, and the point is not so much in honesty as in getting real feedback, the lack of which makes learning ineffective. A child cannot compare his achievements with those of other children. It is as if locked in its own online space. The only criterion for its success is the result of the evaluation by the teacher. Sometimes it’s just the number of points scored in the test. But the child also needs a more detailed description of his response. Here, distance learning has significant advantages over a regular school, where the teacher and student are limited by the time of the lesson, and the teacher simply does not have time to give a qualitative assessment of the student’s efforts. In an online school, this is possible. Neither the teacher nor the student is limited in time. An important role is played by the dialogue between teacher and student. Both written and oral online communication. The student needs to receive quality feedback. This additionally stimulates him.


– Alternative to university education. School graduates are increasingly refusing to receive a classical diploma in favor of alternative education. The main reason was the changes that the labor market is experiencing. People need to spend less and less time on training and formalities like sitting in an audience. The historically formed educational system does not satisfy the demands of the modern economy, which has a need for personnel who have undergone quick training. Moreover, the further, the more universities will lose relevance, because modern teenagers are distinguished by dynamics and multitasking. For six traditional university years, they can master several professions and try a lot. For this generation, six years is a long time. And in connection with quarantine, the issue of alternative education has become more acute.

Demand is growing for a variety of platforms with educational courses and lectures, both paid and free. They have become one of the relevant alternatives to dusty university audiences. The student determines the goal for himself, selects the “path” and the algorithm, selects a set of courses and a project that needs to be completed. The training is accompanied by pear-to-pear components and people working in the industry who carry out mentoring functions and gradually integrate the future specialist into the industry.


In essence, as we see the educational process can become a people-less process. We can definitely note a niche where people have not yet come up with any solutions and robots, artificial intelligence and algorithms cannot completely replace a person in the near future, these are teachers for preschool children. There are a number of reasons and justification for this, but this is a separate topic for research.

Only flexibility will help survive and flourish. By removing some of the barriers that people around the world may face in accessing education, EdTech startups already offer a wide range of educational opportunities in both developed and developing countries. This makes the knowledge of the highest class available to an increasing number of people, finally, there are technologies that will allow you to educate different children in one group so that each will have their own unique learning path, according to the characteristics of the brain, perception of information and individual inclinations. 

No business succeeds when it stands still. The same goes for teachers, students, and entrepreneurs in the field of e-learning. It’s important to stay up to date with current facts and trends, study the data that shows how, when, and where your audience spends time on the Internet, and benefit from it. Due to the fact that the virus will not recede – school, universities, courses need to have time to develop an online learning process over the summer, summer has to be hot in every sense, there is no time to relax.


Augmented Reality/Virtual Reality

Are you trying to decide which direction to take your new tech business? The field of educational technology and programs is an excellent choice. After researching this topic, we offer our recommendations here

One Thing is Clear

Our research shows educational products are a very promising option for development, and over time the popularity of such virtual solutions will only grow.

Every year the number of EdTech tools for the education system is increasing, and as a result of the rapid spread of the virus, the market has grown 10-15 times in the last 30 days. This growth is because teachers, educational institutions, and companies that use new technologies gain advantages over their opponents. We have prepared an impressive list of cutting-edge educational technologies that can attract even more consumers to these products. 

In this article, we will begin to consider virtual and augmented reality. In the following parts, we will analyze in detail a complete list of these technologies.


Virtual and Augmented Reality Technology 

Virtual and Augmented Reality (VR/AR). Virtual and Augmented Reality technologies are seeking to reach their peak. International Data Corporation estimates that in 2019 the market volume was 16.8 billion dollars, and by 2023 the market volume may reach 160 billion dollars. These forecasts do not take into account the momentary rapid growth of the market. 

Many of these AR/VR developments have been successfully applied to education. Images, sounds, and the immersion effect only accelerate information learning. Business coaches, teachers, and students can learn different disciplines with AR and VR-enabled devices.


Virtual Reality in Action

VR videos are gaining popularity, with 360° viewing angles that can be viewed through virtual reality glasses. This immersive learning experience attracts students much more than what they are used to in their day-to-day presentations and lectures.


Using VR To Introduce Concepts and Experiences

Many of these virtual ideas have already been implemented in the classroom. For example, an American school for elementary-aged students has created a virtual excursion: a tour of the classrooms and corridors of a middle or high school. This helps school children learn about the new place in advance. This allows students to feel more comfortable with the idea of moving from elementary or middle school to the next level in an immersive, low-stress environment.


Travel, Experimenting, and Fighting Crime

Some schools use virtual reality to create an experience. Students ride on roller coasters, walk in an amusement park, drive a car. A school in Ireland has recreated selected historical sites using 3D modeling software.

Students in the Czech Republic already use VR controllers for biological and chemical experiments. For example, they penetrate the human eye and manipulate their parts to understand how they work. In addition, the British University has created a virtual space for criminology students, where they hunt for evidence to solve a crime.


Virtual Reality in Business

VR is also ideal for the HR field. It allows large corporations to create their own worlds. Worlds in which you can create complete training scenarios: repair, installation, disassembly. This allows large-scale training of new or inexperienced employees to work with real objects without the objects themselves.


Augmented Reality in Action

Augmented Reality Technologies (AR) can design digital information (images, video, text, graphics) on top of device screens and combine virtual objects with the real environment. Augmented Reality can work at the level of visual images and the level of sensations. This technology will actually develop and will find a wider application than VR. AR has not yet reached the peak of its capabilities. 


Augmented Reality in the Classroom

As an example of the potential use and technology effectiveness, a series of experiments was conducted in which one group of children was shown visual material with AR during the lessons, and for the second group, the students were shown visual materials using posters and diagrams. 

It was revealed that in the group where augmented reality was used, children’s percentage of information assimilation approached 90%. In addition, the level of discipline increased, and it was possible to keep the attention of about 95% of the audience. The results in the group with two-dimensional examples showed all indicators were half or three times less.

Using AR technologies allows you to create micro-applications with interesting content without restrictions. You can expect to see many quests, immersive shows, and simple educational videos in the future using AR technology. 


Augmented Reality in Special Education

AR technologies can also play an important role in educating children with physical, social, or cognitive disabilities. After all, AR technologies can create an opportunity for an inclusive learning environment tailored to everyone’s needs and capabilities. For example, augmented reality gloves that mimic the touch and allow visually impaired learners to hear the teacher and feel the objects they need.

Adding Modern Technologies is no longer just an idea … it’s essential

Modern technologies help to inspire, involve, and motivate students and facilitate the educational process. But the real value of technology is to personalize learning for each learner – creating an adaptive learning environment. Modern online learning systems must listen to the needs of society and quickly implement changes using new technologies to effectively reach the potential of learners and employees and maximize understanding and business benefits.


Is it worth launching new educational projects in a new reality and investing in existing ones? How will the online education market change during and after quarantine and pandemic? Such issues began to arise from our customers due to the announcement of quarantine. 

We are interested in developing our customers’ business and do not stand aside. Our marketing and business analysis team conducted their own research (for our clients in the field of education) and formed the top market trends.

Let’s first determine what reality we are in. It can be clearly defined as a situation of uncertainty. In such a socially significant sphere as education (secondary and higher), distance learning will gain more and more popularity. As for online training services for business, and private persons they also will not stand still. Some enterprises, unfortunately, have now suspended or reduced their activities. Others try, if possible, to adapt to remote work. People found themselves in difficult situations, but this is not a reason to panic. Many perceive the current situation as a new opportunity to improve their own professionalism, to obtain a new specialty.


Who needs online training? And is society ready to pay for distance education?

  1. Using the latest technology provides teachers and students around the world with amazing new opportunities for online education. And this means that the need for the development of educational projects will grow and require new approaches to their filling and communication between students and teachers.
  2. The main audience of online training services is small and medium enterprises and ordinary people. Most of the private audience are people of medium or high income. They are now working, have savings, and are considering investing in education. Moreover, it is unlikely that anyone is currently planning holidays abroad.
  3. People will look for online training opportunities in order to gain additional skills and become a valuable specialist in their own company, or find another, higher-paying job.
  4. SMEs are now in limited operation mode and are more than ever interested in expanding the knowledge and possible functions of their staff. Companies employees and entire businesses who have switched to remote work are interested in improving their digital literacy, personal effectiveness, and consider online training as an opportunity for pumping personal qualities. This means that in the near future a decline in sales in the online education market is not expected.

It is also worth noting that some types of distance services are seeing increased demand for their products. If you were planning to launch your own educational product, start now. The situation of uncertainty is not a reason to postpone your plans for later.


What online services are in demand in the market?

  • Training programs. Modern professions that make it possible to work remotely: IT specialties, designers, online consultants, online sales. People actively master these specialties in order to find remote work or part-time work on freelance.
  • Separately, it is worth noting the training of professions in the field of online education. The industry has a noticeable shortage of personnel and a high demand for technical administrators, methodologists, and producers. Therefore, training services in these areas is a great investment.
  • Internal online training systems for companies. Educational services that allow companies of any level and field of business to quickly integrate new employees into the workflow, adapt to innovations or organize new business processes for current employees.
  • Financial knowledge. Online courses where people are taught to plan the budget and effectively manage the company’s money and personal income in current realities are very important.
  • Online courses on sports and a healthy lifestyle. Of particular interest are personal online training with a trainer or drawing up a personal healthy lifestyle program. In conditions of quarantine and the intensity of modern life, such services will become increasingly relevant. And people are willing to pay for such individual lessons.
  • Upbringing and children’s development. Such courses have always been particularly popular and very relevant during quarantine when parents must figure out what to do with a child locked with them in four walls and forgetting what walks and games with peers are. Entertainment products are also popular – for example, online modeling or painting lessons for children. Online lectures for teenagers using troubling topics.
  • In the field of psychology, there is a high demand for online courses on how to maintain self-control, how to get along in the family, and avoid stressful situations in family isolation (this is an urgent problem while quarantining).
  • Time management and personal effectiveness. Many specialists who switched to remote work were not ready for the features of such work and were looking for courses where they would be taught how to work more efficiently and competently in managing their time. Also, various time tracking services should be included here.

This is just a small list of online educational projects that are relevant now and will gain more and more popularity in the nearest future.


What can be done to make your products in high demand?

  • Practice-oriented training. Please clearly communicate the measurable and concrete results that students will receive using your online service.
  • Focus on successful cases. Tell in your communication how the life of your students has changed after training.
  • For vocational training services, consider providing employment assistance. People who are in search of work, consider courses where during training they can take an internship in companies and after graduation receive job offers.
  • Offer short courses (1 to 3 months). Long-term programs are less in demand in a situation where people do not know what tomorrow will bring them.
  • Project training. Your service will attract more attention if students study and develop their own, working project. By the end of the training, students will receive a ready-made project, ready to be launched on the market, or already started during the training process.
  • Offer an inexpensive product or a profitable package. The issue of price in a crisis becomes painful, and people even longer decide to buy expensive educational products.
  • Pack your courses under quarantine. How to be effective at remote work? How to play sports at home without equipment? How to find a new niche for the business? How to optimize resources or costs?
  • Open the asynchronous learning format. Most often, services only practice synchronous learning (when a student listens to a course with a group and the lessons open sequentially, one after the other). Offer people the opportunity to learn asynchronously and access all learning content at once. This will be a very popular service for students who want to quickly learn, for example, a new skill. Asynchronous learning allows students to design their own learning schedules.
  • Consider the option of installment payment for training, offer the sale of training “parts”. Depending on the orientation of your service, this way you can attract more customers who want to study.
  • Try to show why your product is worth the money. A potential audience always has this question. And you’d better answer it than your clients will go to think and find convincing arguments.

Pay your attention. You need to talk to your audience. Talk to them on your educational service website, in reviews, in articles, in advertisements, speak at online conferences (a great opportunity to declare yourself and your product). Remove objections, talk about the opportunities that your products provide at this particular time. In conditions of total uncertainty, there is nothing worse than silence. Provide new products in response to market demands, and then no economic crisis will stop the development of your project.

The current circumstances and rapidly developing situation in the world forced us to work remotely. It only seems that working at home, you will free up a lot of time that you previously spent on travel, chatter with colleagues and endless, sometimes unnecessary meetings. In fact, when a sofa and a TV are comfortably located near your workplace, the cake smells in the kitchen and a cat is circling around the apartment, it can be difficult to concentrate. Many people admit that at home they simply can’t tune in to work. We have prepared a number of tips on how to organize your remote work as quickly and efficiently as possible.

1. At the first step of getting used to the remote-mode, determine the place of work. For example, if you are working on a laptop, you need a separate desk. And it should not be a dining table or bedside table in the bedroom. Highlight a separate space and create an atmosphere. Remove all unnecessary things. Of course, everyone has their own concepts of order. You are likely to sit down to read a new magazine if it is in your vision area. Or will not deny yourself to a coffee break by spotting your favorite cup. But this is not so bad. The biggest distraction is a mess in the room. Taking away all unnecessary items, you will better concentrate directly on the work.

2. Try to wake up on an alarm clock every morning. No matter how great the temptation to lie in bed till dinner, still force yourself to start work right in the morning. Be certain to get up an hour before the usual start of work. Make normal in social life actions: make coffee, have breakfast if you have a habit, make yourself presentable, put on jeans and a T-shirt (read to force yourself to take off your pajamas).

3. Daily online meeting. Be sure to hold an everyday morning video meeting for 5-10 minutes. Why a video meeting? You have already prepared for work and make yourself presentable. This will help you to concentrate and get started at a specific time, rather than staying with a laptop in your pajamas under the blanket.

4. Plan and remind. After the video meeting, you will understand how many tasks you are facing on the current day. You will learn to optimize your time. When planning your day, be sure to leave time for breaks. Even if you know that it takes, for example, four hours to complete a task, you should not expect that all this time you will work without rest. Experts have calculated that an adult can work for an hour without distraction. Then it’s useful to take a 5-7-minute break. Distracting from work, leave yourself a note about what you did before. At home, we are distracted by any extraneous moments, so for some time you need to help yourself with “reminders”. Specialists call this method of planning the “Swiss cheese method”. The bottom line is simple: you just need to leave “holes” in your schedule for relaxation and unplanned activities.

5. Consider nutrition. Staying for a whole working day at home, it is likely to you to spend it with tea and cookies or to constantly go out of business to look again in the refrigerator. Remember that at home you decide what kind of food will be on your plate – this applies to the main meals and snacks. To limit the number of approaches to the refrigerator, you can try to set an alarm clock or set reminders on your smartphone that it’s time to take a break (for lunch or for a snack). This is better than eating directly at the computer: during work, you can quietly eat more than you would like, and it is more difficult to pay attention to the taste of your dishes.

6. Figure out with household chores. Many people think that working from home will help them to do twice as much – to complete work tasks, and at the same time to do household chores. Most likely, the opposite is true: if you are trying to solve a serious issue, your household chores will only be distracting – at least because you won’t be able to focus on one thing. The main thing to remember is that during working hours it is work that must remain a priority – and that it is impossible to manage everything at once.

7. Weekend – to relax. If sitting in the office around the clock is unlikely to succeed, then at home this is quite achievable. But it is impossible to maintain such an intense rhythm for a long time, a person begins to suffer from overwork and can no longer perform his duties well enough. It is useful to end your working day at certain times, devoting weekends and evenings to relaxation and personal matters. Try to accustom to this and colleagues with whom you are in contact. Explain to them that remote work does not mean that you are available for their calls 24 hours a day, 7 days a week. In the evenings and on weekends, you can afford to turn off the phone and not check the email.

We wish you all good health and productive remote work!