Case study: Why Better Solutions Matter for Company Reputation

How does the use of new technologies that “on paper” look much simpler and more profitable, cause a number of problems due to poor communication between the client – performer – outsourcer?

The internal rule of Itera Research is: if you can do analysis – do it, if you can suggest an improvement – suggest it. Why do we adhere to such a policy and what it gives us – you will learn in the analysis of a case of one project.


We executed this project together with a partner who was our customer. Each party was assigned certain tasks. We needed a comprehensive solution, which means the development of a universal website and applications for all platforms. Additionally, our partner involved their designer to work together on the project. His task was to create the web version of the site and design the mobile application. Our task was to start working based on the design prototypes received from him.


In essence, our main requirement was for a business analysis while our partner required the services of a designer to develop prototypes.

Since the product was being developed from scratch, we carried out a business analysis and calculated the time and costs for half a year and a year. At the same time, our partner and their designer began to create prototypes based on our work. When we received the design prototypes, we had to start development.


But after reviewing the designer’s work, we analysed the prototypes in detail and decided to brainstorm to understand how we can make the design even better and more attractive. Based on our edits and recommendations, we worked out a plan to create and launch a successful product. We held several meetings to approve our edits and changes and then presented them to our partner and customer.


In the end, we suggested making two of our own designs based on completely different concepts. The partner agreed, and we actively started working on them.

We also had the opportunity to communicate with the customer, who approved their own designs. After our conversation, we were able to find out what he specifically wants, what his target audience is, and what impression and emotions he wants to evoke among site visitors and app users. Most of the questions were related to design.


After our conversation, we established specific goals and objectives that would ensure the successful completion of the project. Our focus was on associating the project with premium perfumes, including their colours, styles, emotions, and the impressions of users and site visitors. The customer provided us with examples to guide the creation of their ideas, and after reviewing them, we gained a better understanding of what we needed to do to satisfy everyone involved.


We are pleased to report that the design we created was well-received by both the partner and the customer. This experience taught us the importance of working on projects we are passionate about and being open with our clients. By suggesting new solutions and improvements, we can deliver the best possible outcome for the project.