Whether your website is commercial or corporate, the goal is always to attract, convert and retain customers. We have developed a short checklist to test your website for crucial mistakes which may affect its attractiveness for visitors.
Make sure your website is search engine friendly
First of all, your customers must be able to easily find you on the Internet. Leveraging on-page SEO factors can work miracles for your site, so it’s important to know that those factors are incorporated and placed correctly:
- You MUST be using the right keywords
- The H1 tag should only be given to a page title
- Check the robots.txt file to be sure your pages are indexing by search robots
- Make sure all the images have Alts
Make sure your website loads quickly
Secondly, but no less important, is loading speed. According to the Google blog – “The average user will leave a site if it doesn’t load on mobile within three seconds… If customers are kept waiting for too long, they’ll move on to the next site” – and we completely agree.
Make sure your website is easy to use on any mobile device
The third item on the checklist is how easily your site can be used on mobile phones, a consideration that is becoming more and more important. It is no secret that the use of mobile devices to browse the Internet is growing rapidly worldwide. While in 2015 only 20% of people were surfing the Internet on a mobile phone, this number has grown to 31% in May 2016 (https://www.netmarketshare.com/report.aspx?qprid=61&qpdt=1&qpct=2).
Google claims that, on average, people check their phones more than 150 times a day, and more searches occur on mobile phones than on computers. But if a potential customer is on their phone and they find that a website isn’t user friendly, they’re five times more likely to leave.
We also recommend testing your site with the new Google tool.
The site takes your URL and measures your mobile design and loading speed on a scale of 1-100. You can then download a report and get a list of fixes to consider.
Never stop Developing – Releasing – Evaluating – Defining. These are the keys to doing successful business online.
Itera Research team