Itera Research attended the IT & Business Trade Fair for Digital Processes and Solutions which took place from 4-6/10/2016 in Stuttgart, Germany.
The event comprised IT & Business, DMS EXPO and CRM-expo and was dedicated to new trends and technologies associated with CRM and ERP systems.
The main topics of discussion related to manufacturing execution systems, time and access, data security, time management, and personnel planning in combination with employee recruitment and the integration of older employees.
According to the CRM industry experts opinion the hottest trends which are social and mobile CRM will continue to acquire strength in 2016. Among other trends they predict acceleration of more integration and smarter CRM.
Social CRM
Social network content like LinkedIn, Twitter, Facebook, blogs and product reviews should be used to update customer profiles. This social data will enhance CRM systems and ensure providing more contextual service and targeted promotions.
Mobile CRM
Most industry experts agree that the adoption of mobile will be a dominant CRM theme in the next several years. CRM suppliers look for ways to extend its mobile capabilities to give users convenient, always-on access to sales content in order to perfect leads monitoring, management and drive, improve conversions and shorten sales cycles.
More integration
CRM can no longer stand alone. Organizations should tie all enterprise systems such as CRM, ERP and business intelligence together to enforce their sales teams with the best coaching, content and context possible.
Smarter CRM
The data from social systems and mobile apps would tend to overload existing CRM systems. So CRM systems should get smarter in terms of the data analyses and taking a lot of the guesswork out of the hands of the organizations staff.
The following topics were also widely discussed at the IT & Business Trade Fair for Digital Processes and Solutions: manufacturing execution systems, data security, time management, and personnel planning in combination with employee recruitment and the integration of older employees.
The need of proper CRM training, support, and proper tools to recruit and retain CRM staff were emphasized by many speakers. Those organizations that have realized that not only customers changed their habits, but employees, and have tailored their recruiting and training practices to serve this cohort find less employee turnover.
Our representatives met with CTOs from a number of companies to share and exchange knowledge of developing, setting up and maintaining ERP systems as well as comprehensive CRM solutions. These companies included ELO Digital Office, PSI, SAP, Annscom, Softec , Stoerkens, IFSworld, and EffCom, among others .
Itera Research obtained practical cross-industry information to help its clients make business processes more efficient, simple, secure and cost-effective.
Sincerely,
Itera Research Team
